If you have your own website or a blog, you need to develop a solid SEO campaign to boost your traffic and ranking in search results. These t op three SEO tips should help you develop a good SEO strategy.
Keywords are a very important aspect of your SEO campaign. Before you write any content for your site or blog, you need to choose up to five strong keyword phrases that correspond to what your target audience would look up on search engines. Use Google AdWords to find out more about the popular keywords related to your products. Choose five keyword phrases with a high search volume and little competition, if possible. You can also choose some secondary keywords to use in the subsections of your site. Once you have chosen your keywords, make an effort to integrate them as much as possible into your content. Your keywords should appear in the body of your articles or product description when it is relevant to use these words, but you should focus on using your keywords where they will be noticed. Optimize all your titles with strong keywords and use h1 or h2 tags to draw attention to these elements. Your keywords should also appear in your meta tags and meta description as well as the anchor text of your links. Optimize all your links by starting your anchor text with a strong keyword and never use ‘click here’. If you use images, describe them with some alt tags so they show up in search results for images.
Creating a solid network of links will help you direct your traffic to the pages that matter the most. You need to create links within your site so that your readers can easily navigate from one section to the other: create site-wide links and organize them in a menu or use banners to draw attention to a certain page. You can also help your audience navigate your site by placing links to similar articles within the body of your text. Create an XML sitemap so that search engine spiders can navigate your site quickly, but keep in mind that creating a sitemap will not make up for a poorly organized site. You also need to draw traffic to your site by getting some back-links on other sites or blogs. Get in touch with different webmasters and bloggers to establish partnerships and exchange links.
Even though developing a solid SEO strategy will help your site rank higher in search results, keep in mind that the quality of your content will influence the popularity of your site. If you do not have the best interest of your audience in mind, do not expect your site to be successful. This means you should not use unethical SEO techniques such as keyword stuffing or false redirects. Treat your audience fairly and write quality content so that your readers come back to your site and share links to your content.
These three tips should help you put together an efficient SEO campaign. Do more research about SEO and experiment with new techniques to remain competitive.