Unfortunately, many people are not concerned about whether they are behaving in a moral way. This seems especially true with search engine optimization, or SEO, where unscrupulous business practices are often seen as the only way to do things. This is not true. You may have decided that you want to do the right thing in regards to SEO, especially when you are building backlinks, but may not know how. Keep reading for a few key tips for building backlinks in a way that search engines will respond to.
1. Create a profile for yourself on Google Local.
This is a great way for you to give yourself backlinks in a way that helps you and provides value to other people. By simply positioning yourself on such a popular site, you get more exposure and others link to you, but you can also leave reviews and comments for other businesses. Those comments will have a link back to your site, which means you help other people know businesses better–and you get a quality link back to your own site.
2. Make use of social media.
This can be especially helpful if you have a new site. In fact, if you are like most site owners and use social media, much of the time you will discover that your social media site outranks your own site. Social media sites enable you to talk to your own potential customers and acquaintances, but every time someone “retweets” or responds to you, that is a link that leads back to you.
3. Post content that people like.
Get viral with your content. Create content that is powerful, relevant, and interesting. Make it so fascinating that other people want to share it. For example, you might make a funny video showing you using your product. People will be more than happy to share that video on their social media profiles, blogs, and sites. Every time they do that, you can benefit from a quality backlink.
4. Use more than text on your site.
This goes with the third point–overall, you want to create a site that is easy to share and easy to love. Think of new things you can do with your site, such as podcasts, videos, and even photographs. Don’t forget to label your pictures appropriately too; some people use search engines to find pictures, and you can catch traffic that way as well.
5. Give other people help.
When you help other site owners, they are bound to give you credit. If they do not suggest as much, you can suggest a link exchange. Not only that, but you can also provide other sites with content they may need. Just make sure that you are credited for that with a link. For even better results, put a link inside the content you provide them with.
6. Give awards to other sites.
One excellent way to get backlinks to your site is to create some kind of recognition program for other sites. For instance, if you have a fishing equipment site, you may give out an award for best personal blogs related to fishing or fishing locations. Simply create a small picture that serves as an “award”, and place a link back to your site in the graphic. Of course, the award winner will want to proudly display their award on their site–and visitors will want to know more about what the award is, leading them back to your site. The search engines recognize that link, pushing you up in rankings.
There are plenty of ethical ways to get backlinks. Follow the tips here and you can do it!