Keyword research is one of the most important and high return activities in Internet marketing. The successful keyword researcher is part detective and part analyst. You rely on strategies and keyword software to identify which keywords are in demand for your particular market then analyze your findings to learn more about your customers as a whole. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that potential customers are already actively searching for.
Keyword software varies from the FREE to the paid, each with their own pros and cons. The tools listed below are some of the most popular and will provide insight and knowledge about which keywords are in demand in your market niche.
Disclosure: Some of the products listed below may contain affiliate links which help cover the cost of researching products found on this site.