With the boom of smartphone usage around the nation and world, the possibilities that mobile marketing offers you are impossible to ignore. There are terrific opportunities here for any business that wants to interweave itself into the digital economy where it can better position itself to meet and even anticipate consumer demands. Bountiful profits will go to the company that makes effective use of this new marketing resource. Read on to learn the five most frequent mistakes made in mobile marketing campaigns.
The first mistake that mobile marketing campaigners make is having their registration process demand too much time or effort to complete. If someone is giving you their personal information to receive your coupons and messages, it should not take them more than a second to do so. Not only do you want to avoid giving them time to change their mind, you surely do not want to give them a reason to do so.
Failing to establish a .mobi domain is a grievous error. This corner of the Internet is reserved especially for mobile users; it’s where they know they can find pages that are specifically designed for their mobile devices. Here, they can surf confidently knowing that all pages will load, display properly on their screens, function properly, and not consume a lot of bandwidth.
Even outside of .mobi domains, your regular webpages for laptop, tablet and desktop surfers need have mobile-friendly versions. One of the primary requirements here is that the pages will load quickly and easily on mobile devices. Not all users of such devices have unlimited data packages, and many are connecting with very modest bandwidth.
Using big text and oversized graphics is a real no-no in mobile marketing. Mobile communications devices have small screens that just make large text and images a pain for the user to scroll through. Even if they can zoom out to read the large stuff, the small print will be rendered illegible. Unless you are looking to discourage your business, this is a bad idea.
In all mobile marketing communication, keep the data transfers involved to an absolute minimum. You want your prospective customers spending their money, but you want them doing it on your products and services. If they are instead spending their spare change on data overages to their wireless service provider, not only have you lost their business, you have earned their negative word of mouth. This cost you business you did not even know you could have had.
Traditional Internet marketing to desktops and laptops is a very different animal than the newer mobile marketing, which has stringent limitations and boundaries. Sidestep the most frequent mistakes listed in the previous paragraphs and your mobile marketing campaign will be the kind of success that the unwary and unprepared could never achieve.
