Using search engine optimization techniques is the best way to attract more visitors to your website. Following are some helpful tips on how to optimize your site.
Organize your site so it is easy to navigate for your visitors and for search engine spiders. Keep in mind that search engine spiders cannot interpret pictures, videos or flash content unless you use strong keywords to describe this content. Create a simple menu and use keywords to describe the content of each page; avoid using a java script since search engine spiders will not be able to follow these links. The pages you want to be indexed should be easy to find thanks to visible links and strong keywords.
Find out more about the keywords your target audience would use to find information related to your products on search engines. You can use Google AdWords to have access to lists of popular keywords and detailed information on search volumes. Choose a web hosting service or a blogging platform with quality statistic tools so you can keep track of which keywords were used to find your site. Stay up to date with new trends regarding keywords; for instance, your brand might become a stronger keyword as your online business becomes more popular.
Place your keywords smartly throughout your website. Do not write content only to add more keywords to your site; your goal should be to provide your readers with quality content. Only 5 to 10% of your content should consist in keywords. You can optimize your content by placing keywords where they will count; they should be in your titles, anchor text for your links, meta tags and meta description, URLs and alt tags for your pictures. You should use up to five strong keywords throughout your entire website and a larger number of secondary ones for certain sections of your site. Make sure your content is always relevant to your keywords.
Links are important to a good SEO campaign. You need to create links from one page to another within your site so that your visitors can easily find what they are looking for and so that search engine spiders can index more than one page. Place links to similar content throughout your articles and make sure every link contains strong keywords instead of basic text such as ‘click here’. You also need to get links to your site on other related websites and blogs. Write quality content that other people will want to feature on their sites and feature links to these sites in exchange. Make sure all these links are optimized with strong keywords.
Use these tips to develop a good SEO strategy. Do more research on this topic and keep track of your results so you can improve your strategy.