The introduction of online marketing with video has opened exciting new doors of opportunity for both small and large businesses. Consumers today respond to marketing videos in ways never before experienced in the world of advertising. Marketers that choose to stay at the top of their game are embracing this highly effective tool to entice, inform and engage potential customers, greatly increasing their chances of winning the sale.
Marketing videos have the proven ability to draw traffic to websites and businesses, increase name brand recognition and most importantly, get the viewer to take action. As videos describe the benefits of products and services offered while answering commonly asked questions, the possibilities for delivery of the chosen message are limitless. Marketing with video allows for customization and personalization with alluring creativity and finesse. Video titles should not be taken lightly. They are highly effective tools not only for utilizing keywords to gain top search engine positioning, but should be used to grab the attention of potential viewers.
Videos promote the important goal of capturing the attention of consumers within the first three seconds and holding their interest. A short video that focuses simply on the basic demographics of a business can reap positive benefits. More creative innovations can take the video to new dimensions and ensure that the viewer retains its message. Relaying interesting stories or taking viewers behind the scenes of a business can offer interesting angles. Video clips should be no longer than 2-4 minutes so as not to lose the interest of the viewer. If the desired message is complex, multiple videos throughout a website may be appropriate.
YouTube, one of the top search engines on the web, is an enormously successful trend setter in the social media marketing segment and can provide additional exposure for marketing videos. Businesses who embed informative, attention-grabbing videos on their website can also publish them on YouTube for optimum exposure. A video that is viewed more frequently gives proof of a captive audience and can increase its search engine ranking. Websites containing videos are typically among the top three or four results in Google searches.
When marketing with video, the appearance and voice of the presenter are obviously important, as is the setting. Video scripts should send a clear message and can be enhanced by music, images and sound clips. How-to videos do well to establish businesses as experts in the profession, text boxes can be used to emphasize key information and company logos encourage name recognition. Video campaigns that present a continuing series of entertaining videos are often effective in gaining a loyal viewer following.
The viewer should be encouraged to take an action at the end of the video, without using pushy sales pitches. The preferred action may be to sign up for a newsletter, provide name and email to receive a complimentary eBook or linking to a website in order to encourage the final sale.
Quality, affordable and easy to use software has made marketing with video accessible to the masses. This magnificent tool is an innovative and exhilarating addition to Internet marketing that can reap benefits for businesses of all sizes and shapes. Those that fail to take advantage are missing out on a great opportunity.