Video Marketing is a powerful marketing tool that can immensely help your business. Although it’s been around for years, video marketing has recently become a hot topic and is where the internet marketing industry is headed.
The simplest way to define video marketing is ‘marketing with videos’, which can include things such as video ads, video newsletters, video emails, video streaming, video search marketing, etc.
People are more inclined to watch a video than read due to the visual stimulation that it provides. Since we are in the era of personal branding, there is no better way to connect with your audience and build relationships than with video.
Following are some tips to help you clearly convey your marketing message and engage with your viewers:
Get the right equipment
A flip video camera is very easy to use and transport. They usually include a USB port so you can upload your video straight to YouTube which makes the process very simple and straightforward.
If you have a camcorder that will work as well. You don’t have to spend a lot of money on equipment in order to record a professional looking video.
Create an Outline
Before you sit down to record your video make an outline of the key points that you would like to communicate. Don’t try to write a script. The more natural and authentic you come across the better you’re able to connect with your audience. Just outline the general direction that you are going with your video and what you hope to achieve.
Take the time to develop a powerful title. If it’s a keyword targeted video that will be used for search engine optimization or to get ranked on YouTube, do some keyword research and include your target keyword in the title.
If it’s not keyword targeted make sure that the title is catchy or peaks curiosity. How will it benefit the viewers?
Begin with a Bang
You have about 15 seconds to get a viewer’s attention or you will lose them. We have access to so much information via the Internet that you must get people hooked right away or they will move on. Communicate how they will benefit from the information you are sharing. People generally want to know what’s in it for them.
Proper lighting is imperative in order for your video to look professional and to illuminate the subject. It can be as simple as a bright lamp pointing in the direction of the presenter. You don’t need professional lighting, but if you are shooting inside be prepared with a lamp or two.
Look at the Camera
Stare straight into the eye of the camera for the majority of the video. This is the best way to appear confident and trustworthy. Shifting eyes can cause you to look uncomfortable with the information you are delivering.
Clear Call to Action
This is one of the most important things to include in your video. Tell your viewers exactly what you want them to do, i.e. visit my website, visit my blog, share with friends, etc. A clear call to action is effective and will help you achieve the results you are seeking.
When you are going through the editing process also include your call to action as a credit. It’s more powerful to both verbalize it and include again in the final image.
Blast Your Video
The more you can spread your video content throughout the web the more money you will make. Spending just 10 minutes to create a video can generate traffic and leads for years to come. Blast your video all over the Internet through Traffic Geyser, which is a paid service that allows you to syndicate your video content to over 40 different networking communities. There are some free services as well that send to about 15 different networks.